How to Scale with Limited Capital with Kristi Soomer

Excerpt from Hustle with Purpose Podcast:

As a management consultant and frequent business traveller, Kristi Soomer faced a problem that many modern women have dealt with when packing for trips: she simply couldn’t fit all of her necessities into just a carry-on. While mildly inconvenient for most of us, this presented a very frustrating issue for Kristi, who traveled over 100,000 miles for work annually! But she had an “A-Ha!” moment when packing for a yoga retreat- perhaps finding more versatile pieces that had multiple wardrobe functions could help resolve the issue. She was disappointed in the quality of the mass-produced multi-way pieces she found, so after procuring a sewing machine from Craigslist, she got to work! Over time and with a great deal of research, Kristi grew her idea into a seven-figure business, Encircled, of which she is the proud CEO. In this episode, Kristi shares the secrets of how her booming business was launched with surprisingly limited capital. How can you find success in your business, even with very limited capital?

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